Pay-Per-Click Searches
ACRO clients using Google pay-per-click products for the first time this year are seeing year-on-year increases in pre-qualified site visitors of up to 300%, compared to 2005.
Nearly three out of four (74%) consumers use a search engine when researching and/or purchasing travel products or services online. (GMI and Media Screen)
In 14 of 18 countries surveyed, Internet searches have surpassed "referrals from friends/family" and "visits to a travel agent's office" as the #1 source for determining where to go on holiday. (GMI Poll, July 2005)
Pay-per-click listings with Google AdWords or Yahoo! Search Marketing Solutions (ex-Overture) produce sponsored listings on the search-return pages of Google or Yahoo! and those of numerous other partner engines and directories, as well as (optionally) on pages with relevant context on additional non-search partner sites. Both Google and Yahoo! also offer international and local search options. Your cost per clickthrough will depend upon the intensity of competition for the keyword. Your total click charges can be capped through a budgeting mechanism. We will write your ads and provide ongoing bid-management services to maximise results for your budget. For most small to medium companies we recommend using both Google and Yahoo!, with an initial click budget of $100-$1000 per engine per month. Biggest advantages of Google and Yahoo! pay-per-click search are:
- virtually instant-on (no waiting for search-engine indexing)
- ability to control ranking and spend through the bidding process
- widespread distribution via a large partner network, contextual ads
- access to international markets.
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