Expert Pay-Per-Click Search Marketing
Nearly three out of four (74%) consumers use a search engine when researching and/or purchasing travel products or services online.
In 14 of 18 countries surveyed, Internet searches have surpassed "referrals from friends/family" and "visits to a travel agent's office" as the #1 source for determining where to go on vacation.
Sponsored listings with Google AdWords or other major pay-per-click search engines place your ads on that engine's search-return pages along with those of numerous other partner engines and directories, as well as (optionally) on relevant pages of partner content sites with high traffic.
The major engines also offer international and local search options.
Your cost per clickthrough can range from pennies to several dollars, depending on the intensity of competition for the keyword. Your total click charges per day can be capped through a budgeting mechanism.
We will write your ads and provide ongoing bid-management services to maximize results for your budget. For many small to medium companies we recommend initially using Google AdWords, with a starting click budget of €200-€2000 per engine per month.
The biggest advantages of Google and MS Bing pay-per-click search are:
- virtually instant-on (no waiting for search-engine indexing)
- ability to control ranking and spend through the bidding process
- widespread distribution via a large partner network, contextual ads
- access to international markets.
Learn more about Organic Search Engine Optimization
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