Search marketing and search engine optimization by ACRO Global

Travel, Tourism and Hospitality Marketing
"Your Competitive Edge on the Internet"

Galway, Ireland
Maine, USA

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Search Marketing Organic (Algorithmic) Search Engines vs. Pay-per-Click (PPC). Algorithmic search engines rank sites on various search terms according to complex and ever-evolving mathematical formulas (algorithms). Pay-per-click search engines charge on a per-clickthrough basis; ranking is determined in whole or in part by price per click.
Learn more about Organic Search Engine Optimization	iProspect asked Internet users who use search engines "When you perform a search on a search engine and are looking over the results, approximately how many entries do you typically review before clicking one?" The importance of appearing high in the search results has increased over time.
Learn more about Pay-Per-Click Searches	According to new data from Nielsen//NetRatings, sponsored link impressions grew 16% between August 2005 and January 2006 for Google and Yahoo. Total impressions for both services reached 64.3 billion in January.

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Have ACRO’s Internet travel marketing professionals analyse your company’s current online presence. We’ll show you how you can achieve and sustain Internet marketing success — more and better-qualified Web site traffic, more and higher-value bookings, more customer loyalty and repeat business — in both domestic and foreign markets. E-mail us today at info@acroglobal-ie.com.

Search Marketing